How do the Chick’s do it? Needs, Wants, Demands Customers at Chick-fil-A need to have food that won’t get them ill. They need food that they can eat safely with no possibility of disease. These customers also need a reason to choose the restaurant. They need to see a cow commercial of some kind so …
Author Archives: Benjamin Esposito
Who’s satisfied?
Snickers is a candy company who makes there money off of there chocolate product. They are most known for there commercials and the catchy slogan “your not you when you’re hungry”. This slogan helped increase worldwide sales by almost 16% and has won multiple branding awards. Before this success in 2007 snickers needed to up …
Bass Pro Shop? or Bass Pro Experience?
Bass Pro Shops are a billion dollar business that make money by selling equipment for “rednecks” and people who like to hunting or fishing. Their marketing strategy is not complicated at all by targeting people who do not want to take a lot of time shopping or not shop at all. This is definitely from …